About the Market

A Madison Tradition: The Season’s Best
The Dane County Farmers’ Market on the Square is a Saturday and Wednesday tradition in Madison, Wisconsin. You’ll find the season’s best bounty of vegetables, flowers, meats, cheeses, and specialty products from approximately 300 vendors throughout the year. Over 160 vendors attend every Saturday. All of the agriculturally related items are produced in Wisconsin.

The Largest Producer-Only Farmers Market in the Country
The DCFM is reported to be the largest producer-only farmers’ market in the country. All items are produced by the vendors behind the tables. No re-sale allowed!

Quality Products from Caring Producers
Whether it be meats, flowers, cheese, bakery, or plants, the Dane County Farmers’ Market offers the highest quality our region offers. DCFM producers regularly receive national and internation recognition for the quality of their products. Where quality-conscious chefs shop for their staple products, some say the soul of the local foods movement was born at this market. The average wait time before producers are invited to sell at the market ranges around five years. Not only is the DCFM where the best chefs want to buy, it’s where the best producers want to sell.

Easy to Get To
Both the Saturday and Wednesday summer market locations, as well as the Saturday winter market location are easily accessible by bike, bus, or car. See Directions & Parking for details.

Leave Your Pet at Home
Pets, except service animals, are not allowed on the Square during the Saturday Market. It is a safety issue.

Four Events in One
The Saturday scene on the Square is really four different events going on at once:

  • Dane County Farmers’ Market. The Dane County Farmers’ Market is the heart of the activities on the Square. Our vendors line the outside edge of the state capitol grounds. They sell agriculturally-related producer-only products from Wisconsin. The DCFM has strict rules for the market and has a waiting list of about five years for new vendors.
  • Non-profit, Political, and Public Information. The interior of the state capitol grounds is used for non-profit, political, and public information booths and for various entertainment activities. All permits are handled through the Capitol Police. Contact Sue Barica at 608-266-7840 or email sue.barica@doa.state.wi.us  for more information.
  • Arts and Crafts Vendors. Across the street, arts & crafts vendors and concession stands are on city property. Permits for this market are handled through the City of Madison. Follow up questions can be directed to Warren Hansen at 608-261-9171 or email at whansen@cityofmadison.com.
  • Street Musicians Add to the Fun. Many street musicians play across the four streets around the Square, adding to the festivities.

Enjoy The Dane County Farmers’ Market
So, enjoy the Market as often as possible. It’s about fun, food, and friendly vendors. Early arrivals get first choice of the fine selection. It’s a great place for people-watching, too.