Your weekly grocery trip has never been so full of holiday joy!
The Holiday Dane County Farmer’s Market is located in the majestic Monona Terrace. This bustling market features more than 60 vendors and is your one-stop shop for all of your local food needs for the holidays!
The Market is open Saturdays, November 15, November 22, December 6, December 13 & December 20, 2025. We will not be open on November 29 and December 27, 2025.
The market is open to the public from 7:30 am to 12:00 pm on all dates except for December 6 when we will extend our hours from 7:30 am to 1:00 pm so customers have more time to visit the Fair Trade Holiday Festival next door.
The DCFM allows only Wisconsin agriculturally related items that have been actively produced by the vendor. Craft-type items are not allowed. Please see Become a Member and Member Rules for more information.
Getting to the Holiday Market
Driving Directions
When you are a block or two from the Square you’ll be close by a number of municipal parking ramps. In addition there are private ramps in the vicinity as well. Ample street parking, most of which is metered, make it easy to park just a short distance from the market.
From the North
Exit Interstate 90/94 on to Highway 151, which becomes East Washington Ave. in Madison. Continue on East Washington Ave until you reach Blair St. Make a left on Blair St. Blair St. will turn into John Nolen Drive.
From the South
Coming from the South, exit Hwy 12/18 on to Park St. going north to W. Washington Ave. which leads to downtown.
From the East
Follow Highway 151, which becomes East Washington Ave. to the square.
From the West
Follow University Ave. headed east. It will turn into Campus Drive and then West Johnson Street. Stay on West Johnson Street until you cross State Street. Take the first right, which is Carroll Street and park in the State Street Capitol Garage.
Biking
Many dedicated paths and bike-friendly routes into downtown Madison make it easy to get to the Farmers’ Market. Bring your backpack, saddle bags, or bike trailer to carry the many fresh and wonderful products available at the Dane County Farmers’ Market Holiday Market. Ample bike parking is available at the Monona Terrace. There is also a bike elevator from the Capital City Bike Trail along the lake to the main floor of the Monona Terrace.
Take the Bus to the Market
Madison Metro Transit provides bus service in the City of Madison. You can find more information by visiting https://www.cityofmadison.com/...
Parking
An on-site parking garage provides ample parking. There is a $5 fee for parking. In addition, if you enter the Monona Terrace from W. Wilson St. and bear to the right instead of entering the garage, there are metered parking spots located on either side of the main entrance.
A map of nearby parking ramps is shown above (click to enlarge). You can also access additional parking information as well as the City of Madison’s ‘Current Downtown Parking Availability’ page at www.cityofmadison.com/parkingutility.
Accessibility
The Monona Terrace is handicap accessible. There are elevators located on either end of the building.
Pet Policy
Pets are not permitted at the Holiday Market.