Our Local Food Pick Ups are safe and easy! Here’s how to participate:

  1. Download the WhatsGood app or create an account at sourcewhatsgood.com.
  2. Browse the products in our online store and pre-order as much as you want within 1 transaction. Our online store opens at 10 am on Sunday and closes at noon on Tuesday, the day before the pick up.
  3. Drive-thru the pick up anytime from 3 - 6 pm and our farmers contactlessly place your orders in your vehicle.
Wednesday Local Food Pick Ups

Getting to the Wednesday Local Food Pick Ups

Driving Directions

Please post a sign on your vehicle with your full name and the farms from whom you ordered.

Navigate to Rimrock Rd. Then turn onto the main entrance of the Alliant Energy Center at Alliant Energy Center Way. The local food pick up is located in the first parking lot on your left directly adjacent to the Exhibition Hall. Follow the signage to navigate to the "U" shape of vendors. Pop your trunk or lower your back window and stop at each vendor you ordered from. Our farmers, bakers, and cheesemakers will place your orders contactlessly in your vehicle. After you are done picking up your pre-ordered goods, exit right onto Alliant Energy Center Way toward Rimrock Rd.

Bicyclists and pedestrians arriving by bus will pick up their products via the same flow of traffic as cars.


Bicyclists can bike thru the pick up from 5:30 - 6:00 pm and will follow the same flow of traffic as vehicles.

Take the Bus to the Market

Madison Metro Transit provides bus service in the City of Madison. Please check out their Routes & Schedules webpage to explore bus services near the Alliant Energy Center.

Downtown city parking


Parking information is not applicable for this market.


The most accessible way to shop our Local Food Pick Ups is to drive thru.

Pet Policy

You can have your furry friends in your vehicle with you!