Our Saturday Market at Willow Island is safe and full of Wisconsin Goodness! You can mask up and walk market to shop or pre-order and drive-thru. Patrons can pre-order from our online store and drive-thru to pick up on Saturdays, 7 to 9 am. Patrons can also pre-order their favorites, pick-up on foot during the walk-up market, and shop spontaneously for local produce and products from 60 vendors from 9:30 am to 1 pm!

Read our Safe Shopper Code of Conduct and our Saturday Market Cheat Sheet for more information.

Our online store opens for pre-orders at 10 am Sunday and closes at 5 pm on Thursday for our Saturday pick-up.

 
 
 
Saturday Market at Willow Island

Getting to the Saturday Market at Willow Island

Driving Directions

From 7 - 9 am:

Patrons will enter the pick up by vehicle via Olin Avenue and patrons will exit via John Nolen Drive.

To better distribute customers throughout the drive-thru, we are recommending time slots based on the FIRST LETTER of your FIRST NAME:

o A thru L: 7 – 8 am
o M thru Z: 8 – 9 am

If there is a backup of traffic at 8:45 am to enter the pick-up, we may direct you to the parking lot next to the Veterans Memorial Coliseum to then pick up your orders on foot. Arriving earlier is always better!

From 9:30 am - 1 pm:

Navigate to Rimrock Road. If traveling east-bound, turn left onto Alliant Energy Center Way. If traveling west-bound, turn right onto Alliant Energy Center Way. After turning onto Alliant Energy Center Way, make the first right turn possible into the large parking area. There will be signage with 'Farmers' Market Parking Here'!

Exit via the northeast corner of the same parking lot. You will only be able to exit via a right turn only onto John Nolen Drive.

Biking

Bicyclists can use the Capital City Trail to access Alliant Energy Center's Willow Island from the east. Bicyclists can use the Wingra Creek Bike Path to access Alliant Energy Center's Willow Island from the west.

Bicyclists should enter the market area via Expo Way off Olin Avenue. Bicycle racks will be located near the entrance of Willow Island. Please lock your bike at the provided bike racks or walk it through the market area. You may not ride through the market from 9:30 am until 1:00 pm.

Take the Bus to the Market

Madison Metro Transit provides bus service in the City of Madison. They are using a modified schedule due to COVID-19. The following routes provide service near Willow Island: 13.

Downtown city parking

Parking

Patrons can park for free east of the Veterans Memorial Coliseum. This is the only on-site parking available to farmers' market shoppers! To access this free parking area, navigate to Rimrock Road. If traveling east-bound, turn left onto Alliant Energy Center Way. If traveling west-bound, turn right onto Alliant Energy Center Way. After turning onto Alliant Energy Center Way, make the first right turn possible into the large parking area. There will be signage with 'Farmers' Market Parking Here'!

After parking, walk north toward West Expo Drive/Willow Island along the cone-marked walk-way. Lawn signs with arrows will further direct you from West Expo Way to Willow Island via a paved path.

Accessibility

Willow Island is a large gravel area with some hills, valleys, and divots. Please wear sensible shoes and consider using one of our drive-thru options if you’re feeling nervous about walking around on rough terrain.

Pet Policy

Please leave your pets at home if you are participating in our walk-up market; they are welcome to be in your vehicle with you during the pre-order/drive-thru from 7 - 9 am.

Fresh this week!